实验教学植入“体育赛事市场开发”课程的探索性研究  

Exploratory Study of Experimental Teaching Implanted into the Curriculum "Sport Event Market Development"

作　　者：刘清早[1] 朱洪军[1] 刘晓燕 

机构地区：[1]上海体育学院体育赛事研究中心,上海200438 [2]珠海体育科学技术研究所,广东珠海519000

出　　处：《上海体育学院学报》2012年第5期14-16,60,共4页Journal of Shanghai University of Sport

基　　金：上海市第4期教育高地资助项目;上海体育学院国家级实验教学示范中心资助项目

摘　　要：实验教学是提高大学生体育赛事市场开发实际操作能力的有效手段。从实验教学植入课程的必要性和可行性出发,在确定课程实验教学定位后,提出实验教学植入课程的总体目标与分目标。构建由"课程教学实验""项目作业实验""研究型实验"和"社会服务实验"四大实验教学模块组成和以"义务咨询服务"为桥梁的实验教学体系。Experimental teaching is an effective method to improve the practical ability of sport event market development. Based on the necessity and feasibility of experiment implanted into curriculum, the study puts forward the total object and phase object, constructing the 4 experimental teaching modules on one hand, i.e. curriculum teaching experiment, project assignment experiment, research experiment and social service experiment, and the teaching system by using consulting service as a bridge on the other hand.

关 键 词：体育赛事市场开发 实验教学 课程植入 

分 类 号：G80-05[文化科学—运动人体科学]