零售商双渠道适应性及协调研究  

Adaptability and Coordination of Retailer's Dual-Channels

作　　者：颜永新[1] 徐晓燕[1] 

机构地区：[1]中国科学技术大学管理学院,合肥230026

出　　处：《系统管理学报》2012年第5期602-608,616,共8页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(70971123)

摘　　要：以单个制造商和单个零售商组成的两阶段供应链为背景,研究了零售商建立在线渠道(简称零售商双渠道)和制造商建立在线渠道(简称制造商双渠道)两种渠道模型的区别和适用条件,以及双渠道供应链的协调机制。研究结果表明:①零售商双渠道适用于传统渠道与在线渠道的竞争力差距较小的情形,而制造商双渠道适用于传统渠道竞争力较强的情形;②数量折扣契约能够协调零售商双渠道。Consider a two-stage supply chain consisted of single manufacturer and single retailer, we study the difference between the two kinds of channel models, namely, retailer＇s online channel （referred as retailer＇s dual-channels） and manufacturer＇s online channel （referred as manufacturer＇s dual-channels）, and their suitability conditions and coordination of the dual-channel supply chain. The result shows that 1） Retailer＇s dual-channels are suitable for the case where the competitive gap between traditional retailing channel and online channel is small, while manufacturer＇s dual-channels are suitable for the case where the traditional retailing channel is more competitive; 2） quantity discount contract can coordinate the retailer＇s dual-channels.

关 键 词：双渠道供应链 数量折扣 协调 

分 类 号：F274[经济管理—企业管理]