英语商业广告的文体分析  

A Stylistic Analysis of the English Commercial Advertisements

作　　者：程艳[1] 

机构地区：[1]马鞍山师范高等专科学校,安徽马鞍山243000

出　　处：《河北联合大学学报（社会科学版）》2012年第5期171-173,共3页Journal of Hebei Polytechnic University:Social Science Edition

摘　　要：广告文体是一种具有很高商业价值的实用文体,其中包括重要的一类商业广告。不言而喻,商业广告在人们日常生活中所起的作用日趋重要。本文主要从商业广告的以下几个方面进行文体分析。词汇方面:用词,构词方式,称谓呼语;语法方面:句式,时态和语态;修辞方面:重复和排比,头韵和押韵,反问句,双关,比喻等,这些特色使英语广告既有信息价值又有移情作用,值得总结和探讨。Advertisement English is a highly practical style of much commercial value,and an important kind of commercial advertise- ment falls into this category. Undoubtedly,the commercial advertisements are playing a more and more important role in people＇s every- day life. This article tends to make a stylistic analysis of commercial advertisements from perspectives of lexicology, syntax and rhetoric devices. More specifically, the author will investigate some particular features with regard to the use of words, the word-formation, the ad- dressing forms; the sentence type,the time and tense; some prominent figures of speech such as repetition and parallelism, alliteration and rhyme,etc. These features make the English commercial advertisements have both the informative value and empathefie effect.

关 键 词：英语广告 词汇特色 句法特点 修辞方式 

分 类 号：H315.9[语言文字—英语]