基于双边市场的电信运营商竞争策略  

Competitive strategies of telecom operators based on two-sided markets

作　　者：张善森[1] 李艳君[1] 

机构地区：[1]西安邮电大学产业经济研究所,陕西西安710061

出　　处：《西安邮电学院学报》2012年第4期96-99,共4页Journal of Xi'an Institute of Posts and Telecommunications

基　　金：国家自然科学基金资助项目(71173172)

摘　　要：双边市场是产业组织研究的新热点,在区分单边市场和双边市场特征的基础上,从电信运营商的视角探讨其在双边市场环境中应该采取的策略。通过归纳运营商采取的定价策略和差异化策略得出其可以实施交叉补贴和捆绑销售、实行排他性和纵向联盟策略来提高本身的竞争力,该研究结论能够解释其竞争策略的有效性。Two-sided market is the new hot spot for industrial organization study. It discusses the strategies which should be taken in the two-sided market environment from the perspective of the telecom operators on the basis of distinguish between single and two-sided markets. Through the inductive of the operators＇ pricing and differentiation strategies, it came to the conclusion that they could carry out cross-subsidization and bundle sale, exclusive and vertical alliances strategy can be implemented to enhance competition. This conclusion explained the effectiveness of the competitive strategies.

关 键 词：双边市场 电信运营商 竞争策略 

分 类 号：F062.9[经济管理—政治经济学]