家庭生命周期与旅游态度的关联研究——以长沙市居民为例  

Study on the Correlation between Family Life Circle and Travel Attitude:Taking Residents in Changsha for Example

作　　者：许春晓[1] 田媛[1] 姜漫[1] 王洁[2] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081 [2]湖南第一师范学院,湖南长沙410002

出　　处：《旅游学刊》2012年第9期65-72,共8页Tourism Tribune

基　　金：教育部人文社科基金项目(09YJA790069)资助~~

摘　　要：家庭是旅游态度形成的最重要环境背景,也一直是旅游活动的重要组织单元,探究家庭生命周期与旅游态度的关系意义重大。文章依据已有研究成果,建立家庭生命周期模型,制定旅游态度量表,以问卷工具面向长沙市居民进行调查,获得基础数据,运用因子分析得到了追求享受、强调卫生、看重设施、向往体验、关注身心健康等5个方面的旅游态度主成分,通过验证性因子分析后,再用相关分析、多元回归分析探究家庭生命周期与旅游态度5个主成分的关系。结果表明,随着家庭生命周期的演进,人们愈发追求享受、看重设施、关注身心健康。无巢期人群看重设施和关注身心健康的表现低于其他阶段人群,空巢期人群追求享受的表现高于其他阶段人群,空巢期、鳏寡期人群关注身心健康的表现高于其他阶段人群,满巢期人群向往体验的表现高于其他阶段人群。Family is the most important environmental background that forms travel attitude and has always been an important organized unit of travel activities. Exploring the correlation between family life circle and travel attitude is of great significance. Based on existing study results, the paper builds up family life circle model and formulates travel attitude scales, obtains basic data by investigating residents in Changsha. After adopting factor analysis, we extract five principal components of travel attitude： pursuing enjoyment, emphasizing on sanitation, valuing facilities, yearning for experiences and concerning about health in mind and body. After confirmatory factor analysis, correlation analysis and multiple factor regression analysis are used to explore the relationship between family life circle and the five components of travel attitude. The results indicate that with the evolution of family life circle, people tend to focus more on pursuing enjoyment, emphasizing on facilities and concerning about physical and mental health. People without nests pay less attention to facilities and physical and mental health than people in other stages. People in empty-nest stage and widowers concern more about their physical and mental health than people in other stages. People in full nests long for experiences more than people in other stages.

关 键 词：家庭生命周期 旅游态度 旅游行为 

分 类 号：G78[文化科学—教育学]