基于产品质量内生的制造/再制造最优生产决策  

Optimal manufacturing/remanufacturing production decision based on endogenous product quality

作　　者：谢家平[1,2] 迟琳娜[1] 梁玲[1,2] 

机构地区：[1]上海财经大学国际工商管理学院,上海200433 [2]新疆财经大学工商管理学院,乌鲁木齐830012

出　　处：《管理科学学报》2012年第8期12-23,共12页Journal of Management Sciences in China

基　　金：国家自然科学基金资助项目(70972062);上海市哲学社会科学规划课题资助项目(2011BGL011);上海财经大学研究生创新基金资助项目(CXJJ-2011-319)

摘　　要：从制造商的视角出发,将产品质量水平作为内生变量,并考虑质量水平对返回废旧产品的降级率的影响,分别讨论单寡头、双寡头非合作以及双寡头合作市场中,制造商最优制造/再制造决策策略.根据需求市场对产品价格和质量水平的敏感性,进行经济性分析,权衡制造商的制造/再制造的收益、生产成本,优化产品质量水平,帮助企业决定合理的再制造比例.研究结果显示:随着降级率的增大,制造商会降低再制造比例;制造商设置的降级率在不同模式下对利润与价格的影响是有差异的.From the perspective of the manufacturer, considering product quality as an endogenous variable, this paper studies the effect of quality level on the degradation rate of returning waste product and discusses the optimal manufacturing/remanufacturing decisions respectively in the single oligarch, non-cooperative and co- operative duopoly markets. Based on the demand sensitivity for price and quality, we conduct an economic a- nalysis, balance the manufacturingc/remanufacturing revenue and cost, and optimize the product quality level to help companies find a reasonable proportion of remanufacturing. The research result indicates that manufac- turers will lower the proportion of remanufacturing with the increase of the degradation rate, and the degrada- tion rates set by the manufacturer will influence the profit and price differently under three patterns.

关 键 词：降级率 产品质量 再制造 最优决策 

分 类 号：F275[经济管理—企业管理]