微博传播与大学形象建构及传播关系研究  

On the Relations of Microblog Spread and University Image Construction and Communication

作　　者：蒋卓然[1] 刘坚[1] 

机构地区：[1]吉林大学文学院,吉林长春130012

出　　处：《情报科学》2012年第10期1538-1541,共4页Information Science

基　　金：2012年吉林大学大学生创新训练项目

摘　　要：通过对当前微博传播中大学相关议题的受关注程度等分析,指出大学在利用微博进行大学形象建构与传播过程中,不但要注意微博的维护与建设,更要利用微博中对大学、高等教育相关议题关注度分布的时间和地域性等特征,充分发挥官方微博的权威性和大学微博群的传播扩散力,才能实现最大的传播效果。Based on the current degree of concern and analysis of microblog issues related to university or higher education, we can point out that university in the process of using the microblog on university im- age construction and transmission, not only should pay attention to the microblog＇s maintenance and con- struction, more to be using the distribution characteristics such and regional and time of microblog issues or topics on higher education, give full play to the authority of the official microblog and the diffusive force of the university microblog group, it can realize the most significant of communication effect.

关 键 词：微博 大学形象 传播 建构 

分 类 号：G206[文化科学—传播学]