高校错位发展与竞争力提升的理论与实践——以苏北新建高校为例  

The Theory and Practice of Staged Development and Enhancement of Competitiveness of Universities——A case study of the newly-built colleges in north Jiangsu Province

作　　者：张以科[1] 

机构地区：[1]宿迁学院,江苏宿迁223800

出　　处：《山西高等学校社会科学学报》2012年第9期95-98,共4页Social Sciences Journal of Universities in Shanxi

基　　金：江苏省2011年度高校哲学社会科学基金项目(2011SJB880044)"苏北新建高校竞争力SWOT分析及对策研究"

摘　　要：错位发展是科学合理定位下的差异化竞争发展战略,是高校核心竞争力提升的关键所在。江苏北部经济欠发达地区的新建高校,由于在办学方面的严重同质化而面临着激烈的竞争。要实现其核心竞争力的提升,错位发展是其发展的必然选择。苏北的新建高校只有通过引入错位发展策略、打造品牌特色,立足本地、彰显区域特色,才能实现科学发展。In terms of scientific positioning, staged development strategies are the key factors in the enhancement of competitiveness of colleges. The newly - built colleges in north Jiangsu Province, an economicly under - developed area, are confronting serious challenges of the same sponsoring positioning. To realize the enhancement of competitiveness, staggered development strategies are their necessary and best choices, which can help the newly - built colleges in north Jiangsu create the brand image, express local distinguishing features and realize scientific development.

关 键 词：高校 错位发展 竞争力 理论 实践 

分 类 号：G647[文化科学—高等教育学]