中国商业复兴和商业文化改良  

China Business Recovery and Culture Gene Modification

作　　者：宋砚清[1] 孙卫东[1] 

机构地区：[1]江苏财经职业技术学院,江苏淮安223003

出　　处：《技术经济与管理研究》2012年第10期125-128,共4页Journal of Technical Economics & Management

基　　金：2011年度江苏省教育厅高校哲学社会研究项目(项目编号:2011SJD790029);2012年度江苏省教育厅高校哲学社会研究项目(项目编号:2012SJD880014);淮安高教园区管委会;淮安市产学研协会2012年度应用研究课题

摘　　要：世界上任何事物现象都是作为原因的结果而存在着的。中国古代悠久繁荣的商业史,证明中国传统商业文化必然包含优质的文化基因。但自近代以来,在与西方商业的竞争与碰撞中,中国商业一直处于下风,这说明,古老的中国商业文化也存在着劣质性的基因成分,尽管这种劣质性是隐性的和不占据中国商业文化的主流地位,但随着社会环境和商业环境的变化,其负面影响愈发突出和显现,中国商业文化基因改良已迫在眉睫。只有顺应历史潮流,重塑中国现代商业文化,中国商业才会早日复兴,中国商人才会迅速崛起。中国现代商业文化基因改良体现在三个方面,一是纠正轻商、贬商思想;二是培植义利并举的文化基因;三是克服中庸文化的负面作用,强化诚信文化基因。Everything or phenomenon in the world exists as the result of certain cause. China ancient long prosperous business his- tory proved that China traditional business culture certainly included superior culture genes. But since modern times, in the competition and collision with west business, China business has always taken disadvantageous position, which shows that China traditional busi- ness culture also includes inferior genes. Although these kinds of genes are recessive and don＇t take main flow of China business culture, along with changes of social environments and business environments, their negative effects appear outstanding, so it is extremely ur- gent to modify China business culture genes. Only China modern business culture is remodeled conformed to history trend, can China business revive as early as possible and China businessmen rise rapidly. There lie in three ways which embody gene modification of China business euhure. One is to correct minds of looking down or belittling business. Two is to cultivate culture gene of the same importance of jus- tice and profit. Three is to overcome the negative effect of the mean of culture and consolidate honesty culture genes.

关 键 词：百年老店 商业文化 文化经济 商业环境 

分 类 号：F270.7[经济管理—企业管理]