功能型客户价值主张与企业竞争性绩效的关系研究——基于创业板及中小企业板企业的实证分析  

Study on the Relationship between the Functional Customer Value Proposition and Competitive Performance of the Enterprises——Based on the Empirical Analysis of Data from GEM and SME Listed Companies

作　　者：张晓玲[1] 赵毅[2] 

机构地区：[1]东南大学经济管理学院,南京210096 [2]西藏民族学院财经学院,陕西咸阳712082

出　　处：《软科学》2012年第9期120-126,共7页Soft Science

基　　金：国家自然科学基金项目(70972054);教育部人文社会科学研究青年基金项目(09YJC630033)

摘　　要：对功能型客户价值主张(customer value proposition,CVP)进行分析,确定功能型CVP的构成要素,并借助结构方程探索功能型CVP构成要素间、功能型CVP要素对企业竞争性绩效可能存在的因果关系和关系的强弱,并构建了功能型CVP构成要素及企业竞争性绩效间的路径关系模型。采用近两年内上市的214家创业板和中小板企业的调研数据,对功能型CVP构成要素与企业竞争性绩效的作用关系进行了路径分析,并结合定性阐释为企业如何获得竞争性的绩效提供了策略建议。The customer value proposition （CVP） is a core element of business model. This paper analyzes the components of the functional CVP and uses SEM to analyze the consequence probably existing between the functional CVP and the com-petitive performance. It forms the relation model of CVP components and competitive performance of enterprises. The data of 214 listed companies in GEM and SME board are used to analyze the relationship between CVP components and the competi-tive performance of the enterprise. Some tactics are provided to acquire the competitive performance.

关 键 词：功能型CVP 构成要素 竞争性绩效 关系 结构方程模型 

分 类 号：F271[经济管理—企业管理]