黑龙江省高校体育赛事市场化运作分析  

Market-oriented Operation Analysis of College Sporting Events in Heilongjiang Province

作　　者：李德忠[1] 

机构地区：[1]哈尔滨理工大学体育部,黑龙江哈尔滨150080

出　　处：《哈尔滨体育学院学报》2012年第3期61-63,共3页Journal of Harbin Sport University

摘　　要：作为黑龙江省体育产业的重要组成部分,高校体育赛事市场化已经初具雏形,具有良好的设施条件,其消费群体渐呈多样化。但是其市场化运作仍存在着经费来源不足、体育经营管理人才匮乏、赛事质量不高等问题。黑龙江省高校整体实力雄厚,在校学生人数众多,具有极大的市场开发潜力。如果对黑龙江省高校体育赛事市场化面临的问题采取积极对策,激发企业参与的积极性、培养出优秀的管理人才、打造精品赛事,必将使高校体育赛事表现出新的活力。As an important part of the sports industry in Heilongjiang, marketization of college sporting events has begun to take shape, has good facilities, its consumer groups much overlook diversification. But its market-oriented operation exists lack of sources of funding,sports management talent shortage, event of poor quality etc. However, the overall strength of Universities of Heilongjiang Province, in the large number of students, has great potential for market development. If we take positive measures for the problems of heilong, jiang University sporting events, Will make the college sporting events to show new vitality.

关 键 词：黑龙江省 高校 体育赛事 市场化运作 

分 类 号：G808.2[文化科学—体育训练]