休闲娱乐体育与竞技体育的市场化之路  

Marketization of Leisure Sports and Competitive Sports

作　　者：姜忠生[1] 

机构地区：[1]广东药学院体育部,广东广州510006

出　　处：《广州体育学院学报》2012年第5期68-71,共4页Journal of Guangzhou Sport University

摘　　要：改革开放30多年来,中国各项事业取得了举世瞩目的成就。同样,竞技体育与休闲娱乐体育也迎来了良好的、协调的发展机遇。我国竞技体育是在政府主办和主导下从国家公益走向市场化发展的道路,而休闲娱乐体育则从民间大众开始传播,而最终走向与竞技体育同步发展的轨道。虽然竞技体育与休闲娱乐体育的萌生与发展的道路不同,但它们都必将作为一种新型的文化形式、商业形式和公益形式协调联动而共同发展。For over 30 years of reform and opening up, various industries in China has made remarkable achievements. Simi- larly, competitive sports and recreational sports are also ushered in a good, coordinated development opportunities. China＇s athletics is the road from the national public interest in the government - sponsored and led toward the market - oriented devel- opment, leisure entertainment and sporting events are spread among the mass, and uhimately to the track of competitive sports. Although competitive sports and recreational sports have different road of initiation and developmente, but they are bound to be coordinated into a new cultural, business, and public welfare forms and develop.

关 键 词：休闲体育 娱乐体育 竞技体育 市场化 

分 类 号：G811.4[文化科学—体育学]