食品消费警示双向失控诱发的企业危机防范——基于分布式认知的探讨  

The Prevention on Business Crisis Caused by the Runaway of Food Consumption Warning ——Analysis from Distributed Cognition Theory

作　　者：陈佩蕾[1] 孙继伟[1] 

机构地区：[1]上海大学危机与问题管理研究中心,上海200444

出　　处：《管理学家（学术版）》2012年第7期55-62,共8页

基　　金：上海市哲学社会科学规划课题"食品安全警示双向失控的成因与对策研究"(2010BZH002);教育部人文社会科学研究项目"基于分布式认知的重大食品安全事故三阶段管理"(09YJA630092)

摘　　要：食品消费警示双向失控是指警示不足和警示过度两种问题并存。食品消费警示双向失不仅使食品消费者的身心健康受到威胁,而且也一再诱发企业危机,甚至会引发公共危机。在食品安全预警体系中导入分布式认知既是有效的,也是必要的。在发挥分布式认知多主体、多媒介、多客体的协同认知作用的基础上,借助强中心式的收敛机制可以克服信息认知偏差与认知失调,提高对危机信息的认知效率与准确性,从而更好地预防食品消费警示双向失控诱发的企业危机。Nowadays the crisis caused by the runaway of food consumption warning is very common, which has made health threats to consumers, and even triggered business crisis. Distributed cognition theory is applicable and necessary to this problem because food consumption waruing information has distributed features in many ways. In order to identify crisis information effectively and accurately, distributed cognition should he used in cognitive subjects, cognitive objects and channels of information gathering, a system should be established by convergence mechanism with the strong center. So that we can prevent this kind of crisis better.

关 键 词：食品消费警示 危机防范 分布式认知 收敛机制 

分 类 号：C939[经济管理—管理学]