基于PEST模型的太阳能热水器行业宏观环境分析  

On the marco-environment of solar water heater industry based on PEST model

作　　者：丁娜[1] 杜启明[1] 李莎[1] 张大瑞[1] 张冠南[1] 

机构地区：[1]山东省科学技术情报研究所,山东济南250101

出　　处：《企业技术开发》2012年第9期4-5,29,共3页Technological Development of Enterprise

摘　　要：低碳发展是世界经济社会发展的趋势。新能源产业,尤其是太阳能行业发展迎来重大机遇。同时,太阳能行业发展日趋成熟,竞争日益激烈,各企业都面临着严峻挑战。文章介绍了PEST模型的基本概念,并深入研究了太阳能热水器行业发展的宏观环境问题。综合运用PEST模型,采取定量分析与定性描述相结合的方法,对太阳能热水器行业的发展现状、面临的政治环境、经济环境、社会环境和科学技术环境等进行了详细分析。最后对太阳能热水器行业的发展前景进行了预测。Low-carbon development is the trend of world economic and social development.New energy industry,especially the solar energy industry is ushering in a major opportunity.Meanwhile, with the solar industry matured in an increasingly competitive, so that all companies are facing serious challenges.This paper introduces the basic concept of PEST model, studies the solar water heater industry＇s competitive strategy.With the integrated use of PEST model,this paper analyzes the development status,faceed macroeconomic environment, industry development environment of the solar water heater industry.Finally, the prospects for the development of solar water heater industry have been predicted.

关 键 词：太阳能热水器 行业竞争 PEST模型 

分 类 号：F272.5[经济管理—企业管理]