大学生网络消费心理研究  

Research on College Students' Online Consumption Psychology

作　　者：阎实[1] 

机构地区：[1]齐齐哈尔大学经济与管理学院,黑龙江齐齐哈尔161006

出　　处：《商业经济》2012年第19期75-76,共2页Business & Economy

摘　　要：大学生是网络消费的主力军,但大学生消费心理是复杂多样的。由于网络消费方便快捷、物美价廉、个性释放,导致有的大学生好逸恶劳、网购成瘾、荒废学业。学校、家庭和社会应该共同做好德育工作,引导大学生树立正确的网络消费观念,自觉践行网络消费文明,增强网络消费风险意识,这是帮助大学生克服网络诱惑,走向成熟理性消费的必然之路。College students are the main force of online consumption; however, their consumption psychology is complex. Online consumption is so convenient, affordable and individualized that some students indulge in it, become indolence, and neglect their studies. In order to help students overcome online temptation and head for mature and rational consumption, colleges, families and the society shall work together for a better moral education, guiding students to set up correct online consumption concept, consume on the internet in civilized manners and enhance online consumption risk awareness.

关 键 词：大学生 网络消费 消费心理研究 

分 类 号：F713.55[经济管理—市场营销]