顾客感知价值对中学教育培训机构选择的影响研究  

The Influences of Customer's Perceived Value on Educational Training Institution of Secondary School

作　　者：雷培莉[1] 宋羽[1] 曹建华[1] 

机构地区：[1]北京化工大学经济管理学院,北京100029

出　　处：《北京化工大学学报（社会科学版）》2012年第3期43-48,共6页Journal of Beijing University of Chemical Technology(Social Sciences Edition)

摘　　要：本文以顾客感知价值理论、口碑理论为依据,依据顾客感知价值对中学教育培训机构选择的影响模型,提出了6个假设,通过调查问卷的方法,运用spss17软件对收集的数据加以分析,对提出的假设加以验证,得出顾客感知价值对中学教育培训机构选择的影响呈正向相关关系。Based on the theories of customer＇s perceived value and public praise,the thesis establishes a model of the influences that the customer＇s perceived value has on choosing educational training institution of secondary school.By using the questionnaires,the thesis that makes use of the SPSS 17 to analyze the data,proves the hypotheses and draws the conclusion that the customer＇s perceived value has the positive influence on how to choose educational training institution of secondary school.

关 键 词：顾客感知价值 中学教育培训机构 影响 口碑 

分 类 号：F274[经济管理—企业管理]