俄语电视广告的心理语言学分析以及教学中应用  

Psycholinguistic analysis of Russian television advertising and its application in Language teaching

作　　者：田双[1] 

机构地区：[1]华北科技学院行政办公室,北京东燕郊101601

出　　处：《华北科技学院学报》2012年第3期114-117,共4页Journal of North China Institute of Science and Technology

摘　　要：本文研究的对象主要是俄语电视广告,俄语电视广告与汉语电视广告差异很大,本文运用心理语言学中的一些理论,对比分析中俄两国电视广告,尝试探讨中国俄语专业学生理解俄语电视广告困难的原因。This paper studies Russian television advertising, and the big discrepancy between Russian and Chinese TV advertising. The paper attempts to explore the reasons for the difficulty in Chinese students＇ understanding of Russian TV advertisements through the comparative analysis of Chinese and Russian television advertising with the use of some of the theories in psycholinguistics.

关 键 词：俄语电视广告 心理语言学分析 俄语教学 

分 类 号：H35[语言文字—俄语]