考虑DNCVaR-利润-客户满意度的分销网络设计多目标优化模型  

Multi-objective optimization model of distribution network design considering DNCVaR-Benefit-Customer satisfaction

作　　者：钟昌宝[1] 魏晓平[2] 聂茂林[3] 姜殿玉[3] 

机构地区：[1]常州大学经济管理学院,常州213164 [2]中国矿业大学管理学院,徐州221008 [3]淮海工学院商学院,连云港222001

出　　处：《系统工程理论与实践》2012年第10期2154-2162,共9页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(70871051;70772009);教育部人文社会科学研究规划项目(10YJA630223);"青蓝工程"资助

摘　　要：借鉴金融工程中条件风睑价值理论,提出了分销网络条件风睑价值的概念和计算公式,并用之度量分销网络风险水平.构建了以DNCVaR、利润、客户满意度为目标的分销网络设计多目标优化模型.该模型不仅能体现供应链核心企业风险偏好度,而且还能解决分销网络风险水孚-分销中心设立-分销中心购买量-分销中心服务对象-分销点购买量组合决策问题.并应用多项式目标优化技术进行了多目标组合.这些工作为CVaR与分销网络设计优化决策类问题的结合研究作了有益的探索,且算例的优化决策结果也说明了文中构建的模型能有效解决上述组合决策问题.By means of the theory of CVaR （condition value at risk） in financial engineering, the author proposed the concept and calculation formula of CVaR of distribution network, which was then utilized to evaluate the risk level of distribution network. A multi-optimization model of distribution network design taking DNCVaR, benefit and customer satisfaction as objectives was developed, which can not only reflect the risk preference of supply chain core enterprise, but also resolve combinational decision prob- lem of distribution network risk level-construction of distribution center-purchase quantity of distribution center-serving object of distribution center-purchase quantity of distribution outlet. Based on polyno- mial optimization technique, this model can deal with the combination of multi-objectives. These work provide helpful exploration for both the CVaR and the decision-making problem of distribution network design optimization. The result of the optimization decision model of an example indicates that the model constructed in this paper can effectively resolve the combinational decision problem mentioned above.

关 键 词：分销网络设计 分销网络条件风险价值 多项式目标优化技术 多目标优化模型 

分 类 号：F270.7[经济管理—企业管理]