制造舆论:新闻媒介的议程设置作用实证分析——以新华社、美联社北京奥运会开幕式报道为例  

Making Consent:Analysis of Agenda-Setting Function——Taking Xinhua News Agency's and AP's Coverage of Beijing Olympic Opening Ceremony as a Case Study

作　　者：刘小燕[1,2] 原平方[1] 

机构地区：[1]中国传媒大学传播研究院,北京100024 [2]北京交通大学语言与传播学院,北京100044

出　　处：《北京交通大学学报（社会科学版）》2012年第4期132-136,共5页Journal of Beijing Jiaotong University(Social Sciences Edition)

基　　金：2011年中央高校基本科研业务费项目(2011JBM3011)

摘　　要：议程设置理论的中心是社会公众是怎样形成舆论的。议程设置的两个层面理论表明第一层面的客体议程设置主要是吸引公众的注意力,使某一议题由零知觉到显知觉。第二层面的属性议程设置是界定一个议题,引导公众具体地理解和感知这一议题。两个层面都对舆论的形成和导向产生作用。本文以实证分析论证了议程设置的两个层面是如何相互作用产生舆论以及制造舆论导向的最终决定因素。The core of agenda-setting theory is to study how public opinion is developed. The two levels of agenda-setting theory indicate that the first level of agenda-setting, namely object item setting, aims to attract public attention and make it be acknowledged by the public while the sec- ond, namely attribute item setting, aims to define an object and make it be understood and perceived. Both levels work on the formation and orientation of public opinion. Based on a case study of the opinion formation and orientation process in Xinhua＇ s and AP＇s coverage of Beijing Olympic Opening Ceremony, this paper analyzes how the two levels of agenda-setting interact to create the intended public opinion and finally what the major factors are that shape and orient public opinion.

关 键 词：议程设置 客体议题 属性议题 舆论 

分 类 号：G212[文化科学—新闻学]