商务课程的整合式教学法设计和验证  

The Design and Validation of Integrated Teaching Methods for E-Commerce Curriculum

作　　者：朱镇[1] 

机构地区：[1]中国地质大学(武汉)经济管理学院,湖北武汉430074

出　　处：《科教导刊》2012年第26期92-93,共2页The Guide Of Science & Education

摘　　要：文章简要阐述了基于Internet的电子商务课程教学体系,设计了整合教学法的指标,并在实际教学中进行了验证。实证研究学生对"网上购物体验"、"电子市场模拟实验"、"网络教学系统"、"案例教学"和"项目活动(理论联系实践)"等五个要素认可度较高。This paper briefly introduces the structure of Internet-based e-Commerce Teaching Systems,and designs the Integrated teaching method for e-commerce curriculum.Data gathered from 115 undergraduate students were validated the teaching performance.Research results show that ＂online shopping experience＂,＂e-commerce operations experiment＂,＂e-learning＂,＂case study＂ and ＂project activities（linking theory with practice）＂ are the most important methods for under-graduate students.

关 键 词：电子商务课程 INTERNET 多元型教学模式 整合式教学法 

分 类 号：G424[文化科学—课程与教学论]