对于企业微博营销的发展现状与展望  

Development Actuality and Expectation of Enterprise Micro-blog Marketing

作　　者：李莹[1] 

机构地区：[1]长春工业大学人文信息学院,长春130122

出　　处：《价值工程》2012年第31期132-133,共2页Value Engineering

摘　　要：随着信息化时代的到来,网络营销已成为企业市场竞争的主要手段之一。而微博的兴起也使得微博营销迅速成为一种新型的网络营销方式,被各大企业或非营利性机构关注和使用。本文分析了企业微博营销现存的问题,阐明了企业在微博营销应用中应尽量避免的五大误区,从而使企业能找到有效开展微博营销的方式和手段。With the advent of the information era, network marketing has become one of the main methods of enterprise market competition.While the micro-blog arisen also makes the micro-blog marketing has quickly become a kind of new network marketing mode, by each big business or nonprofit attention and use. This paper focuses on existing problems of enterprise micro-blog marketing, and illustrates the enterprise should avoid five mistakes in application of miero-blog marketing, thus enabling enterprises to find effective micro- blog marketing ways and means.

关 键 词：网络营销 微博营销 问题 

分 类 号：F274[经济管理—企业管理]