重视“魅力”因素，增强思想政治教育的说服效果  

Employ ＂Charm＂ Factors to Enhance the Persuasive Effectiveness of Ideological and Political Education

作　　者：陈光军[1] 

机构地区：[1]四川民族学院政法系,四川康定626001

出　　处：《西安电力高等专科学校学报》2012年第2期28-32,共5页

摘　　要：思想政治教育是一种说服的社会实践活动，而说服不是压服，它需要教育者谙熟说服的技巧，具备说服的能力和素质，需要科学地设计说服过程。在思想政治教育的说服过程中，教育者的“人格魅力”具有最重要的说服力量，教育者的“言辞魅力”使说服过程具有吸引力，教育过程的“理性魅力”具有以理服人的作用。重视“魅力”因素的研究，有助于思想政治教育说服的有效性，有益于主流意识形态的教化和国家的意识形态安全。Ideological and political education is sion by words rather than by force. It requires as well as the ability and quality of persuasion, process of persuasion, the charm of persuaders＂ a persuasive activity, which is a kind of persuapersuaders to have skillful persuasive techniques, along with the scientific persuasive process. In the personality is the most important factor to influence students, their verbal charm is attractive, and their rational charm is a force m persuade through reasoning. The study on ＂charm＂ factors will contribute to the persuasive effectiveness of Ideological and political education, benefit the mainstream ideology education and national ideology security.

关 键 词：思想政治教育说服魅力有效性 

分 类 号：G41[文化科学—教育学]