基于信息不对称的电子商务诚信问题研究  

The Study on Electronic Commerce Information Ethic Problems Base on Information Asymmetry Theory

作　　者：陈开慧[1] 

机构地区：[1]玉林师范学院数学与信息科学学院,广西玉林537000

出　　处：《中国电子商务》2012年第19期21-22,24,共3页E-commerce in China

摘　　要：概述电子商务环境下信息伦理隐私权、信用危机及知识产权。从信息不对称角度分析电子商务信息伦理问题产生的过程及其对电子商务发展的影响。针对逆向选择，提出建立许可制度，保证书和建立品牌作为应对措施；针对道德风险，提出建立第三方支付企业，成立第三方认证机构，采取长期合作机制和开展物品保险业务作为应对措施，为解决电子商务信息伦理问题提供新思路。Summarizing information ethic problems consisting of privacy problem, credit crisis and intellectual property problem in the electronic commerce environment, hnalysing process by emerging electronic commerce information ethic problems at the point of information asymmetry and effect on electronic commerce, hdvancing the effective measures for example establishing licensing system, guarantee and brand for indirect selecting; establishing the third party payment institution and the third party authentication institution, developing long-term cooperation and insurance business for moral risk, in order to providing new angle for electronic commerce ethic problems in our country.

关 键 词：电子商务 信息伦理 信息不对称 

分 类 号：F713.36[经济管理—产业经济]