中国国内市场分割的非政府因素探析--流通的渠道、组织与统一市场构建  

Non-Governmental Causes for Market Segmentation in China:Distribution Channel,Its Organization and Market Integration

作　　者：王晓东[1] 张昊[2] 

机构地区：[1]中国人民大学商学院贸易经济系 [2]中国人民大学商学院

出　　处：《财贸经济》2012年第11期85-92,共8页Finance & Trade Economics

基　　金：国家社会科学基金项目“新时期我国工业品流通体系研究”(项目编号:10BJY085);中国人民大学研究生科研基金项目“统一市场构建中流通组织的作用研究”(项目编号:12XNH136)的阶段性研究成果

摘　　要：现有文献往往把中国地区市场分割的主要原因归结于地方保护主义。本文则试图说明,作为非政府因素的流通渠道及流通组织也会对统一市场构建带来影响。采用31省2000-2009年的面板数据,以"价格法"计算市场分割系数进行回归分析,结果说明流通企业规模的扩大反而有可能带来市场分割的加剧,并且这种关系主要体现在批发环节。流通改革形成了"分枝状"的渠道结构,且因为有助于制造商实现地区价格歧视等原因而在路径依赖中不断自我强化。划分经营区域的经销商不断发展,取消了批发流通组织自主实现商品跨地区流转的作用,并给生产商进入各地区建立销售渠道造成了阻碍。由此,统一市场的构建需要对流通领域给予充分关注。Existing literature has attributed the market segmentation in China to local protection. The authors argue that distribution channel and organization can also affect the process of market integration as non-governmental factors. With a panel dataset of 31 provinces from 2000 to 2009, segmentation-index is calculated by price approach as the explained variable, the regressions show that market segmentation may be enhanced as distribution firms grow larger. This relationship mainly exists in the wholesale section. The reform of distribution system has resulted in branch- like distribution channels, which are further self-reinforced in a path dependence process because manufacturers benefit from regional price discrimination conditioned on market segmentation. The growing dealers/agents with segmented operating areas have disabled the function of wholesalers to circulate commodities among districts, and hampered the efforts of manufacturers to build distribution channel when entering new regional markets. Thus, considerable emphasis should be put on distribution system when building an integrated market.

关 键 词：市场分割 流通渠道 流通组织 非政府因素 面板数据 

分 类 号：F723[经济管理—市场营销] F224[经济管理—产业经济]