医药市场营销“三位一体式”实训设计与实践——高职医药市场营销课程实训教学的实践探索  

The Design and Practice of “Trine Mode” Practical Training for Medical Marketing

作　　者：刘徽 时健[2] 

机构地区：[1]辽宁卫生职业技术学院,辽宁沈阳110101 [2]沈阳药科大学高等职业技术学院,辽宁沈阳110036

出　　处：《辽宁高职学报》2012年第9期70-72,共3页Journal of Liaoning Higher Vocational

基　　金：辽宁省社会科学规划基金项目2010年度立项课题(L10BGL002)

摘　　要：通过多年教学实践,针对医药市场营销实训课,设计一套生产性项目实训教学为主体、模拟性项目实训教学为辅助、案例式实训教学为补充的"三位一体式"教学,并阐述了这一教学模式的实践过程和实践效果。Through many years＇ teaching practice,aiming at practical training course for medical marketing,this paper designs ＂trine mode＂ teaching,which means taking the teaching of productive project practical training as main body,the teaching of simulative project practical training as auxiliary,the teaching of case practical training as supplement.It explains the practical process and practical effect of this teaching mode.

关 键 词：高职教育 医药市场营销课程 三位一体式模式 实训教学 

分 类 号：G712[文化科学—职业技术教育学]