中国高尔夫发展之再探索——让高尔夫传播回归本源  

Reexamination of Development of Golf in China——Nature of Golf

作　　者：伍卷[1] 李丹[2] 

机构地区：[1]中南林业科技大学体育系,湖南长沙410004 [2]湖南涉外经济学院体育学院,湖南长沙410205

出　　处：《武汉体育学院学报》2012年第10期71-76,共6页Journal of Wuhan Sports University

基　　金：湖南省体育局体育科学学会2011年青年优秀项目(Kt111-140)

摘　　要：高尔夫球运动传入中国近三十年来,社会评价褒贬不一,被大众称为"绅士阳光运动"、"绿色杀手"和"腐败温床",而政策的限制、"贵族"高门槛、运营成本居高不下、自身管理体制的缺陷等因素,使这项"奥运新贵"在中国的传播遭遇"瓶颈"。以对高尔夫球运动本质的剖析为出发点,透过该项运动在中国发展的乱象发掘其内在原因,并给出建设性的对策和建议,无疑对高尔夫球运动在中国的可持续发展有所裨益。In the thirty years after golf was introduced into China,there have been mixed reactions about it.It has been entitled as ＂gentlemen＇s sunny sport＂ as well as ＂green killer＂ and ＂hotbed of corruption＂.The limitation of relative policies,high operation cost and defects of the management system has made the development of golf in Chi na in difficulties.In this paper,reasons of why there are difficulties are analyzed and countermeasures for the sus tainable development of golf are proposed.

关 键 词：高尔夫球运动 高尔夫产业 传播 本源 

分 类 号：G849.3[文化科学—体育训练]