在华外商企业中国市场进入模式选择的实证研究  

The Empirical Study of Market Entry Mode's Determinants of Foreign Enterprises in China

作　　者：康青松[1] 

机构地区：[1]华侨大学工商管理学院,福建泉州362021

出　　处：《科技和产业》2012年第11期138-144,共7页Science Technology and Industry

基　　金：留学回国人员科研启动基金(教外司留2011-508);华侨大学高层次人才科研启动基金(10BS303)

摘　　要：首先构建了企业海外市场进入模式选择的理论模型,之后基于对华投资韩国制造企业的数据调查,进行了实证分析,得出如下结论:基于企业资源因素、战略因素、区位因素的研究模型,对于解释发展中国家企业的海外投资模式,具有有效性和适用性;企业的差异化优势、出口生产导向型战略对独资方式的选择产生显著影响;市场导向型战略、东道国对外资企业的规制政策对合资方式的选择产生显著影响。This paper first designed the theoretical model about firms foreign investment, and then had an empirical study based on the datum of Korean manufacturing firms in China, finally it drew a conclusion： the research model centers on the factors of the firms, strategy and location, which has applicability for explaining developing countries＇ foreign investment model; the differentiation advantage of the firm＇s products and the export base strategy influence the choice of the wholly-owned subsidiary way; the Chinese market oriented strategy and the limitation in policy of Chinese government to overseas-funded firms influence the choice of the joint venture way.

关 键 词：海外市场 进入模式 决定因子 实证研究 

分 类 号：F270[经济管理—企业管理]