中国企业电子商务岗位人才核心技能需求研究  

Study on E-commerce posts' core skills demands in Chinese enterprises

作　　者：邓之宏[1] 邵兵家[2] 段建 

机构地区：[1]深圳信息职业技术学院,广东深圳518172 [2]重庆大学经济与工商管理学院,重庆400030 [3]北京博导前程信息技术有限公司,北京100085

出　　处：《实验技术与管理》2012年第11期136-140,共5页Experimental Technology and Management

基　　金：广东省自然科学基金资助(S2011010006112)

摘　　要：基于招聘网站发布的1 035条电子商务岗位招聘广告的内容分析,对我国企业电子商务岗位人才所需要的核心技能进行了调查统计。调查结果表明:电子商务技术类、商务类和综合管理类等不同岗位类型对技术维度和商务维度核心技能需求存在一定的差异,对综合维度核心技能需求无显著差异。最后对高校电子商务人才培养提出了相关的对策建议。Based on 1035 recruitment advertisements, this paper applied the content analysis method to analyze E-commerce posts＇ core skills demands in Chinese enterprises. The results indicate that there were significant differences on the technology and business dimension core skills demands among technology, business and comprehensive management of E-commerce posts; however, there are no significant differences on the comprehensive dimension core skills demands. Finally, some suggestions about E-commerce personnel training have been given to Chinese colleges and universities based on the research results.

关 键 词：电子商务人才培养 核心技能需求 电子商务岗位 招聘广告 内容分析 

分 类 号：G71[文化科学—职业技术教育学]