创新在本土 2012年度跨国公司本土化指数榜  

Bringing Innovation to China

作　　者：本刊编辑部 

机构地区：[1]《中国企业家》记者

出　　处：《中国企业家》2012年第22期44-50,10,共7页China Entrepreneur

摘　　要：世界变了，之前跨国公司的计算公式是“中国市场=中国人口×人均消费量”，如今它或许要变为“中国市场=本土创新×本土运营能力”After experiencing three years of strong recovery following the global financial crisis,the Chinese economy has started showing signs of slowing down,and it seems an era of moderatespeed growth has quietly arrived.However,compared to the slow rejuvenation of the American and European economy,China's economic performance still shows up as a series of bright spots on the earnings report of prominent multinational corporations.It's for this reason that China has more and more been seen as an "area of strategic focus", and a "second home" that needs "further investment" in the business plans of major multinationals.More and more multinationals are using even more Chinese style methods to engage in their "street war" with local enterprises."Bringing Innovation to China" has become the crux of this new competition.In this issue,China Entrepreneur Magazine has chosen to cover enterprises in 49 industries that best represent their respective industries in order to better objectively reflect the overall performance of multinationals in China.

关 键 词：跨国公司 创新 消费者 本土化 中国市场 人均消费量 中国人口 运营能力 

分 类 号：F276.7[经济管理—企业管理]