1979—2010年我国广告产业政策检视  

View of Advertising Industry Policy in China from 1979 to 2010

作　　者：梅晓春[1] 

机构地区：[1]郑州航空工业管理学院艺术设计系

出　　处：《中国广告》2012年第11期119-121,共3页China Advertising

摘　　要：产业政策对产业的发展规模和发展速度起着至关重要的作用,本文引入产业政策理论对三十多年来我国的广告产业政策进行检视和分期,以期为广告产业政策的调整提供一些参照,促进我国广告产业进一步发展和升级。Industrial policy plays a vital role in the development of the scale and pace of development of the industry, this paper introduces the theory of industrial policy to View and staging of thirty years of China＇s advertising industry policy period for the adjustment of the advertising industry policyprovide some reference to promote the further development and upgrading of China＇s advertising industry.

关 键 词：广告产业 产业政策 检视 

分 类 号：F713.8[经济管理—广告]