外籍人士休闲体育消费研究——以苏州工业园区为例  

Studies on the Leisure Sports Consumption of Expatriates——In View of Suzhou Industrial Park

作　　者：陈金鳌[1] 张霈[2] 徐勤儿[1] 

机构地区：[1]常州大学体育学院,常州213164 [2]河北工业大学体育部,天津300130

出　　处：《体育科技》2012年第3期13-16,共4页Sport Science and Technology

基　　金：2011年度河北省社会科学基金项目编号:HB11TY021

摘　　要：通过问卷调查法等对苏州工业园区外籍人士的休闲体育消费特征进行调查研究,旨在为有效促进国内休闲体育经济发展,加强不同国家和地区休闲体育文化间的交流与合作提供参考。结果表明:苏州有体育消费习惯的外籍人士以35-50岁的男性居多,主要动机是愉悦身心;运动频率、时间和消费水平均高于本地市民;消费人数较多的运动项目是网球;影响外籍人士参与休闲体育消费的主要因素是运动场地设施的开发与建设程度。据此建议,依托苏州环太湖地区的资源优势,大力开发休闲体育文化旅游项目;改善交通环境,完善休闲体育配套设施,加强休闲体育信息管理,提高服务水平。Through the questionnaire survey,this article investigate and study on the foreign nationals leisure sports consumption characteristics of the Suzhou industrial park.So as to provide reference to effectively promote the domestic leisure sports economic development,strengthen t leisure sports cultural exchanges and cooperation between the he different countries and regions.The results show that Suzhou sports consumption habits of foreign nationality personage is in the majority of men of 35 to 50 years old,the main motivation is cheerful body and mind,motion frequency time and consumption level are higher than those of the local people,the number of consumption more sport is tennis,the main factor influenced foreign nationals participation in leisure sports consumption is sports venues facilities development and construction level.Thus put forwards suggestion that relying on Suzhou ring Taihu lake region＇s resources,the related departments should develop leisure sports cultural tourism projects,improve the traffic environment,perfect leisure sports facilities,strengthen leisure sports information management and raise standards of service.

关 键 词：外籍人士 休闲体育 健身消费 苏州 

分 类 号：G80-05[文化科学—运动人体科学]