当前我国冰雪体育软实力存在的主要问题与对策研究  

The Research of the Soft-strength of the Development of Winner Sport of China

作　　者：赵晓虎[1] 赵秀云[2] 

机构地区：[1]黑龙江科技学院体育部,黑龙江哈尔滨150027 [2]哈尔滨工业大学体育部,黑龙江哈尔滨150080

出　　处：《哈尔滨体育学院学报》2012年第5期25-28,共4页Journal of Harbin Sport University

摘　　要：软实力发展对于冰雪体育的发展同硬实力一样至关重要。本文以我国冰雪体育发展软实力为研究对象,以提高我国冰雪体育优势发展为出发点,本着理性分析与长远发展的原则,客观认识我国冰雪体育软实力发展现状,为我国冰雪体育运动可持续发展提供参考建议。研究认为:政府应加强规划与宣传,加强改造,打造我国冬季项目的亮点与特色,协调处理政府、赛事、市场之间的关系。This paper makes analysis on the present situation of the the soft-strength of the development of winner sport of china.The result shows that we should promote the development of high-level events and give priority to the development of f the soft-strength of the development of winner sport;as the winner-tourism and winner-culture the platform to develop the winner-sports competitive performance market,should establish the effective mechanisms for introduction and cultivation of talents,and actively promote the establishment of relevant laws and regulations.In order to attain to satisfy the sustainable development of the development of winner sport of china.

关 键 词：冰雪体育发展 冰雪旅游与冰雪文化 软实力 

分 类 号：G86[文化科学—体育训练]