组织新颖性、创业导向与公司伦理管理——一个调节效应模型及启示  

Organizational Newness,Entrepreneurial Orientation and Ethical Management:An Interaction Model and its Implications

作　　者：尹珏林[1] 

机构地区：[1]对外经济贸易大学英语学院商务英语与跨文化研究中心,北京100029

出　　处：《科学学与科学技术管理》2012年第12期97-107,共11页Science of Science and Management of S.& T.

基　　金：国家自然科学青年基金项目"企业与非营利组织的社会联盟战略研究"(71202025);教育部人文社会科学基金项目"企业社会责任战略的前置因素及竞争优势转化路径--中国本土典型案例与经验证据"(11YJC630264);对外经贸大学校级项目"基于制度合法性的企业社会责任生成机制"(10QD16)

摘　　要：企业始创初期的伦理和社会责任问题是研究者和实践者关注的重要议题。从组织新颖性和创业导向两个角度探讨了不确定环境下企业伦理管理的影响机制。研究结果表明:高先动性和创新性非但不是导致"创业原罪"的原因,反而可能促进企业将这种先动性和创新性转化为可持续竞争优势。面临动荡的不确定环境时,企业会相应调整伦理管理投入水平;相比之下,内隐式伦理管理更容易受到外部环境的影响,而外显式伦理管理则较为稳定。Ethics and social responsibility at the early stage of firm growth cycle is important issues for research- ers and practitioners. Our study looks at the impact of newness and entrepreneurial orientation on corporate ethi- cal management. Findings suggest that high proactiveness and innovativeness are not only the cause of ＇entrepre- neurial sin＇, but may help firms develop more ethical culture and system. Facing dynamic market environment, firms will adjust their investment into ethical management; specifically, implicit ethical management is more sub- ject to external environment, and explicit ethical management is steadier. Our study fills the gap by focusing on the early stage of firm life cycle and opens up new perspectives of integrating ethics and responsibility into corpo- rate life cycle, entrepreneurship and firm growth.

关 键 词：企业伦理管理 企业社会责任 新创企业 创业导向 

分 类 号：F270[经济管理—企业管理]