移动信息服务中用户兴趣建模研究  

Research on the Construction of User Interest Model in Mobile Information Services

作　　者：宫玲玲[1] 乔鸿[1] 

机构地区：[1]山东师范大学管理科学与工程学院,山东250014

出　　处：《网络安全技术与应用》2012年第12期33-35,共3页Network Security Technology & Application

摘　　要：本文充分考虑到移动设备的特点,对移动环境下用户兴趣模型的建立和更新方法进行了详细论述。通过爬取用户已下载浏览的WAP页面,分析用户对Wap页面的兴趣度,挖掘用户兴趣。基于ODP建立用户兴趣领域本体,采用基于领域本体的加权关键词用户兴趣表示方法。该模型能准确描述移动用户的兴趣及其动态变化过程,为移动个性化服务打下基础。This paper fully take the characteristics of the mobile device into account.The method of creating and updating user interest model is discussed in detail.Data regarding user behavior is gathered by crawling WAP pages which ere browsed.User interest is mined by analyzing user behavior to WAP pages.Interest domain ontology is built based on ODP and user interest model is represented by weighted keyword based on domain ontology.The model can describe the dynamic changes of user interest accurately,which can lay the foundation for mobile personalized service.

关 键 词：移动个性化服务 用户兴趣模型 领域本体 

分 类 号：TN915.09[电子电信—通信与信息系统]