“走出去”战略下我国民企海外总部构建模式研究  

Study on the modes of construction of our country's private enterprise overseas headquarter under "going out" strategy

作　　者：张永庆[1] 李浩[1] 赵清斌[1] 

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《经济与管理》2012年第12期52-57,62,共7页Economy and Management

基　　金：国家社会科学基金项目(06BJL044);上海市教育委员会人文社科项目(07ZS96);上海市研究生创新基金项目(JWCXSL1102);2011年度上海理工大学人文社会科学研究基金资助

摘　　要：作为对外开放新阶段的重大举措",走出去"战略最早是在党的十六大报告中被明确提出。在此战略指导下,我国民营企业经过十多年的发展,以并购、海外投资建厂、布局海外营销和研发网络等多种方式实现了国际化经营目标。而这一过程中的关键环节就是在海外设立总部或分支机构,协调各种要素在全球范围内配置。只有实现了品牌营销和产品研发上的突破,具备了国际化品牌的价值,掌握了核心技术,才能真正立足于全球价值链的巅峰。As an important measure taken in the new stage of opening up, the strategy of ＂going out＂ was first pointed out definitely in the report of the 16 session of the CPC. Our country＇s private enterprises, which have developed for over ten years under this strategy, realize the goal of international operation by all kinds of ways, including overseas M＆A, buiding plants overseas and construction of overseas marketing and R＆D network. And in this process, the most critical step is the establishment of overseas headquarter or branch, which can coordinate various factors＂ global distribution. Through the study on the relationship of our country＇s private enterprises＂ going out and the course of buiding overseas headquarter, supported by the analysis of typical cases, this article concludes the modes of construction of our country＇s private enterprise. Only the implementation of brand marketing and product development on the breakthrough, it has had the internationalization of brand value, mastered the core technology, can be based on the peak of the global value chain.

关 键 词：“走出去”战略 总部经济 民营企业 海外总部 模式 

分 类 号：F270.7[经济管理—企业管理] F062.9[经济管理—国民经济]