基于竞争战略的中小物流企业虚拟物流联盟伙伴的选择  

Partner Selection in the Virtual Logistics Alliance for Medium-Small Logistics Enterprise Eased on Competitive Strategy

作　　者：刘彩芳[1] 

机构地区：[1]福建船政交通职业学院,福建福州350007

出　　处：《广东技术师范学院学报》2012年第9期25-28,37,共5页Journal of Guangdong Polytechnic Normal University

摘　　要：在激烈竞争的物流市场,虚拟物流联盟是高效的组织方式.合作伙伴的选择是中小物流企业组建虚拟联盟的关键.利用SWOT分析企业的竞争战略,并在此基础上建立了选择合作伙伴评估的标准与指标体系,采用模糊AHP确定指标权重,并使用区间模糊TOPSIS对潜在的合作伙伴进行优选.最后应用实例说明了此方法的应用和可行性.The virtual logistic alliance is a kind of effective organizational mode in the highly competitive market. Partner selection is very important in the formation of a virtual logistic alliance. Based on the competitive strategy by using SWOT analysis, the criteria and indicator of partner selection are chosen to establish the partner selection framework. Fuzzy-AHP is used to decide the weight of partner evaluation indicators, then Fuzzy-TOPSIS is adapted to rank potential partner. Finally, a case study is utilized to illustrate the application and feasibility of the proposed methodology.

关 键 词：虚拟物流联盟 伙伴选择 SWOT 模糊层次分析法 区间模糊的逼近理想排序法 

分 类 号：F27[经济管理—企业管理]