创新战略选择:竞争环境对战略纯度与企业绩效关系的调节效应  

A Choice on Innovation Strategy:The Impact of Competitive Environment on the Relationship Between Strategic Purity and Firm Performance

作　　者：王业静[1] 曾德明[1] 

机构地区：[1]湖南大学工商管理学院,长沙410082

出　　处：《研究与发展管理》2012年第6期46-52,共7页R&D Management

基　　金：国家自然科学基金资助项目"知识流动视角下高技术产业创新体系国际化理论与政策研究"(71173071);高校博士点基金项目"基于知识供应链的国家创新体系科技资源配置优化研究"(20090632048)

摘　　要：基于207家中国企业的样本数据,实证检验竞争环境对战略纯度与绩效之间关系的影响.结果表明,战略纯度与企业绩效之间的关系依赖于企业所面临的竞争程度.当企业面临竞争程度低时,挖掘性创新与探索性创新之间的平衡能够促进组织绩效的提升,企业应当尽量平衡组织这两种创新活动;当企业面临竞争程度高时,挖掘性创新对组织绩效具有促进作用,而探索性创新对组织绩效具有损害作用,企业应该尽量减少探索性活动,同时尽量增加挖掘性活动.By the samples of 207 high and new technology enterprises in China, it conducts an empimcal test on the in- fluence of competitive environment on the effectiveness of finn＇s innovative strategy choice. The results show that the re- lationship between strategic purity and firm performance is moderated by competitive intensity. More specifically, the balance between explorative innovation strategy and expl0itative innovation strategy improves firms＇ performance when competitive and intensity is low and thus the two need to be balanced. On the contrary, the imbalance between explora- tive innovation strategy and exploitative innovation strategy improves firm performance when competitive intensity is high. Furthermore, explorative innovation strategy hinders firm performance when the competitive intensity is high. Thus, enterprises should reduce explorative activities and increase exploitative activities.

关 键 词：探索性创新 挖掘性创新 战略纯度 竞争程度 企业绩效 

分 类 号：F270[经济管理—企业管理]