图书馆员形象的社会认知及改善  

The Social Cognition and Improvement of Librarian Image

作　　者：周立黎[1] 

机构地区：[1]上海财经大学图书馆,上海200433

出　　处：《图书馆》2012年第6期113-114,共2页Library

摘　　要：本文截取了电影电视、文学作品以及社会事件中的图书馆员形象,分析认为社会公众对图书馆员的形象认知是刻板、保守和严肃的,并通过介绍图书馆员在改善自身形象上所做出的努力,探讨图书馆员应通过提高素养和加强营销,塑造自身的行业形象,扩大社会影响。The paper intercepts librarian images in the film and television, literature and social events , analyses the public perception of the librarian image is rigid, conservative and serious. Introducing the efforts which the librarians made to improve their images. Librarians should expand social impact by improve accomplishment and enhance marketing service to shape its own image.

关 键 词：图书馆员 社会形象 塑造 

分 类 号：G251.6[文化科学—图书馆学]