个人声誉关注作为心理不确定的缓解器:程序公平—合作关系下的实证研究  

The Personal Reputation Concern as a Psychological Uncertainty Attenuator: A Case Study within the Relationship between the Procedural Justice and the Cooperation

作　　者：施丽芳[1] 廖飞[2] 丁德明 

机构地区：[1]南京大学管理学院 [2]南京审计学院国际审计学院 [3]中国国家审计署

出　　处：《管理世界》2012年第12期97-114,187-188,共18页Journal of Management World

基　　金：国家自然科学基金项目(70972033、71102035、71272107)资助

摘　　要：个人声誉之所以能给个体带来一系列积极的产出,源于它在社会与经济交换关系中所具备的不确定缓解功能——另一方借助个人声誉对个体在未来的行为做出预测,从而减少了对个体的行为不确定感知。本文认为,对个人声誉的关注同样帮助个体自身缓解了心理不确定,从而保持了行为的确定性。据此,本文在程序公平—合作关系下假设和检验了个人声誉关注对心理不确定的缓解作用。研究结果表明,个人声誉关注对源自个体外部的心理不确定有着显著的缓解作用,但对源自个体自身的心理不确定没有显著作用。本文对个人声誉和不确定管理研究做出了可能的贡献。The reason why the personal reputation(PR) can bring a series of active output originates from the uncertain alleviating function that is had in the exchange relationship between the society and the economy.The other party can pre dict the individual behaviors in the future by the PR,thus reducing the uncertain perception of the personal behavior.In our opinion,the concern for the PR also helps the individuals themselves to assuage the psychological uncertainty,thus keeping the certainty of the behavior.Following this point,we have,within the procedural justice-cooperation,hy pothesized and tested the uncertainty attenuation function of the PR.The results of our study indicate that the concern for the PR has noticeable alleviating effects on the psychological uncertainties that come from external factors,not from the individuals,and indicate that,however,this concern has no significant effect on the psychological uncertainties that come from the individuals themselves.We have,in this paper,maybe,made a contribution to the research on the PR and the management of uncertainty.

关 键 词：个人声誉关注 心理不确定 程序公平 合作 不确定缓解 

分 类 号：C936[经济管理—管理学] F224