当代女大学生网络消费行为研究——以郑州市4所高校为例  

On the Study of Current Female College Students' Net Consuming Behavior——Taking Four Colleges in Zheng Zhou as an Example

作　　者：蒋美华[1] 杜志云[1] 

机构地区：[1]郑州大学,河南郑州450001

出　　处：《山东女子学院学报》2012年第6期26-31,共6页Journal of Shandong Women＇s University

基　　金：2010年教育部人文社会科学研究项目"网络意识对女性网民行为的影响研究"(项目编号:10YJA840016)

摘　　要：在互联网快速发展的当今社会,女大学生也深受网络消费世界的影响,在网络消费中呈现出了一系列群体特征,与此同时也出现了一些亟需引起关注的问题,当代女大学生网络消费行为既受制于个人因素的影响,又受制于环境因素的影响。因此,需从女大学生层面、家庭层面、学校层面、网络媒体层面和社会层面等多维层面入手来建设健康的网络消费文化,引导女大学生合理进行网络消费,以更好地促进女大学生的健康成长。In the current society with the rapid development of the Internet, the female university students are also deeply influenced by the consuming world of the Internet, and presented a series of group characteristics in the net consuming. In the mean time, it also presented certain of the urgent problems that need more attention. Current female university students＇ consuming behavior on the Internet is not only limited by the influence of personal factors, but also by the influence of the environmental factors. Thus, it is necessary to construct a healthy net consuming culture from the aspects of female university students, families, schools, Internet media, and society, to lead the female university students to consume on the Internet rationally, and better promote their healthy growth.

关 键 词：女大学生 网络消费行为 网络消费意识 高校 

分 类 号：C913.68[经济管理]