品牌竞争策略构建企业核心竞争力  

作　　者：崔宇 

机构地区：[1]长治市安全设备监督管理站

出　　处：《科技致富向导》2012年第35期195-196,共2页Guide of Sci-tech Magazine

摘　　要：随着知识经济的兴起，信息全球化的到来，特别是我国加入WTO后，加剧了企业间的竞争。一个企业能否生存和发展的关键取决于有无核心竞争力．它主要不是来自于企业外部，而是取决于品牌。它是企业在激烈的经济竞争中制胜的法宝。为此提出了科学化的品牌管理．科学化的品牌管理可以促使企业在各方面提高竞争能力，从而构建和提高企业的核心竞争力。本文主要阐述了核心竞争力的基本知识，对品牌与品牌管理的基本知识进行了概述．指出了品牌管理的意义与目标，并且提出推行科学化品牌管理，提高我国企业的核心竞争力。With the rise of knowledge-based economy and the arrival of information globalization, especially after China＇s entry into WTO, increased competition between enterprises. A enterprise survival and development of the key depends on whether the core competitiveness, it is not from the enterprise outside, but depends on the brand. It is the enterprise in the fierce competition in the economy are the key to success. Therefore put forward scientific brand management, scientific brand management can promote the enterprise in all aspects of improving the competition ability, thus to build up and improve the core competitiveness of the enterprise. This paper mainly discusses the basic knowledge of the core competitiveness of the brand and brand management of the basic knowledge are reviewed, points out the significance and the goal of brand management, and puts forward the scientific implementation of brand management, and improve the core competitiveness of the enterprises in our countrv.

关 键 词：核心竞争力 品牌竞争力 

分 类 号：F270[经济管理—企业管理]