太白山生态旅游利益相关者旅游感知研究  

The Perception and Attitude of Stakeholders on Tourism Impacts in Taibaishan

作　　者：胡崇德[1] 李崇实[1] 权军安 

机构地区：[1]陕西太白山国家级自然保护区管理局,陕西眉县722300

出　　处：《当代旅游（下旬刊）》2012年第10期36-38,共3页

基　　金：世界自然基金会（wwf）“太白山旅游联盟能力建设及太白山旅游监测项目项目”（编号10000859）.

摘　　要：利益相关者对旅游影响的感知和态度是旅游学研究的一个热点。通过问卷调查和访谈，研究太白山相关利益群体对旅游影响的感知和态度。结果表明，太白山利益相关者对生态旅游有一定程度的认知，对旅游宣教与行为持较积极态度，对旅游正面影响的感知明显强于对负面影响的感知，对经济影响感知强于社会文化和环境的影响。基于上述分析结果，提出了政府积极引导，鼓励利益相关者参与，加强对太白山利益相关者进行保护教育等建议。Stakeholders＇perceptions on tourism impacts are an important issue. Through questionnaire survey and interview to examine the tourism impacts on the stakeholders. The findings are showed, the stakeholders had a certain degree of cognition on tourism,kept more positive attitude to tourism education and behavior, had stronger positive effect on perceived of the impact than the negative effect ,and stronger perception on the economy than social cultural and environmental effects. Based on the above analysis result, put forward some proposals,such as the local government actively guide, encourage the stakeholders to take part in tuorim activities, and strengthen protection education of the stakeholders,etc.

关 键 词：旅游影响 感知 态度 相关利益者 

分 类 号：F275[经济管理—企业管理]