不同教育程度的上海居民对世博会影响感知的调查分析  

The Diagnosis of Different Education Degree Influence upon the Perception to the World Expo among Shanghai Residents

作　　者：杨顺勇[1] 吴建军[2] 

机构地区：[1]上海应用技术学院经济与管理学院,上海201418 [2]上海政法学院,上海201701

出　　处：《上海应用技术学院学报（自然科学版）》2012年第3期243-246,251,共5页Journal of Shanghai Institute of Technology: Natural Science

基　　金：上海市教委科研创新重点项目(11ZS181);上海应用技术学院科研重点项目(SJ2010-13)

摘　　要：在上海居民实际调查结果的基础上,对上海世博会影响感知维度的16个主要评价指标进行实证分析,并根据被调查者的教育程度加以细化辨识。从调查数据的分析结果来看,教育程度在上海世博会影响感知的各个评价指标中,对多数评价指标存在影响,并有一定的规律性,即评价结果与教育程度有一定的对应性,教育程度是影响感知评价指标的重要影响因素;而教育程度对另一些评价指标有影响但无规律性或者无影响,其评价结果不存在较大差异。上海世博会影响感知正面评价的比例是较高的,而且教育程度的增加在一定程度上可以促成对举办大型活动的支持态度。Based on the survey made among Shanghai residents about their perception to the World Expo, the 16 evaluation indexes important for perception dimensions were analyzed and detailed identification was made with the respondents＇ education degrees. From the analysis of the survey data, education degree plays an important role in most of the evaluation indexes and some certain regularity could be discovered, showing a certain correspondence between the evaluation results and the correspondents＇ education degrees. In summary, the high degree of education contributes to the supportive attitude toward large-scale activities, which can be observed from the positive perception of the well-educated people.

关 键 词：上海世博会 影响 感知 差异分析 

分 类 号：F713.83[经济管理—广告]