社会需求导向下的市场调研课程教学改革与探索  

Teaching Reform and Exploration of Market Research Courses Guided by the Social Demand

作　　者：王晓娜[1] 

机构地区：[1]河南经贸职业学院,河南郑州450000

出　　处：《科教导刊》2012年第32期83-83,121,共2页The Guide Of Science & Education

摘　　要：随着市场调查在经济实践中的地位不断提高,调研岗位呈现多元化,专业调研人才需求旺盛,但社会更注重综合素质突出的技能型人才吸纳。市场调研课程通过一系列教学改革,将调研知识和实践性教学有机相融,提升学生的职业技能和综合素质。With the improving status of market research in economic practice, research positions diversified demand profes- sional research personnel, but the society pay attention to the prominent overall quality of the skilled personnel to absorb. Market research programs through a series of teaching reforms, organic blending of research knowledge and practical teach. ing to enhance students＇ professional skills and overall quality.

关 键 词：社会需求市场调研教学改革 

分 类 号：G420[文化科学—课程与教学论]