我国政务微博的现状问题与相关建议  

The Government Microblogging Status Quo, Problems with Related Recommendations

作　　者：谢耘耕[1] 徐颖[1] 刘锐[1] 万旋傲[1] 荣婷[1] 王平[1] 王理[1] 

机构地区：[1]上海交通大学舆情研究实验室,200240

出　　处：《科学发展》2012年第11期46-50,共5页Scientific Development

基　　金：2009年度国家社科基金重大招标项目<突发事件网络舆情预警指标体系研究>(编号:09&ZD013)的阶段性成果

摘　　要：随着微博对中国社会的影响力日益增强,政务微博引起了我国各级政府的重视。通过分析我国政务微博的现状与问题,在借鉴国外经验的基础上,提出政务微博的相关建议:加强规范化管理,建立培训机制;提升微博的内容与功能,搭建政府与公众沟通的平台;凸显不同微博的特色,发挥整体联动优势;加强对微博运营商的合作与监管,重视账号安全管理,加强推广宣传,提升政务微博的影响力等。With microblogging increasing influence on Chinese society, the government microblogging attracted the attention of all levels of government in China. By analyzing the current situation and problems of China＇s government microblogging learn from foreign experience based on proposed government microblogging recommended： strengthening standardized management, the establishment of a training mechanism; enhance the content and functionality of the microblogging build a platform for communication between the government and the public ; highlight the different microblogging Features, play an integral UMPAY; strengthen cooperation with regulatory microblogging operators, pay attention to the management of account security, strengthening the promotion and publicity to enhance the influence of the government microblogging.

关 键 词：政务微博 舆情危机 新媒体 

分 类 号：G206.2[文化科学—传播学]