1927-1937年《申报》儿童用品广告与上海儿童日常生活的建构  

On the Advertisements of Children's Products in Shen Daily from 1927 to 1937

作　　者：刘媛[1] 

机构地区：[1]山东聊城大学马克思主义学院,聊城252000

出　　处：《学前教育研究》2013年第1期9-14,共6页Studies in Early Childhood Education

基　　金：教育部人文社会科学研究规划基金项目(编号:09YJA770040)的资助

摘　　要：1927-1937年是上海城市由传统向现代转变的重要时期。这一时期以《申报》为代表的大众媒介刊登了许多有关儿童用品的广告,涉及到儿童日常生活的方方面面,不仅反映了当时上海城市为儿童提供的生活环境,而且传达了对儿童爱国强国、健康成长的殷切期望,体现了男女平等等现代社会意识,促进了当时上海儿童日常生活习惯、方式与观念的现代转型。Advertisements in Shen Daily from 1927-1937 contained many children＇s products, involving children＇s basic necessities of life, education and entertainments in daily life. Based on the analysis of the advertisements, it could be found that the modern western civilization life style gradually stepped into children＇s daily life during the period. Advertisements promoted the transformation of children＇s daily life from tradition to modernization.

关 键 词：儿童日常生活 儿童用品广告 大众媒介 

分 类 号：G610[文化科学—学前教育学]