微博客虚假信息的传播特征及治理策略  

Propagation Characteristics and Management Strategies of Micro Blog False Information

作　　者：刘可文[1] 

机构地区：[1]贵州师范大学文学院,贵州贵阳550001

出　　处：《贵州师范大学学报（社会科学版）》2012年第6期88-92,共5页Journal of Guizhou Normal University(Social Sciences)

基　　金：国家社科基金重大招标项目"新形势下提升舆论引导力对策研究"(项目编号:08&ZD060)阶段性成果

摘　　要：微博客以即时性、交互性、便捷性、分享性和低成本内容生产、传播方式,使受众更充分地享受到创造与传播、需要与满足、关注与交往的愉悦,同时,微博客虚假信息的传播也因其隐匿性、随意性、破坏性、频发性等特征困扰着人们。而微博虚假信息的治理面临监管者缺位、把关人失位和传播者越位等种种困境;因此,有针对性地提出治理微博虚假信息的有效的、可操作的措施至关重要。Micro blog,which has real-time,interactivity,convenience,sharing,low cost,and dissemination way,make the audience enjoy more fully the pleasure of the creation and transmission,of the need and meet,of the attention and communication.At the same time,the micro blog transmits some false information because of its characteristics： anonymity,arbitrariness,destruction and frequency.And its management faces the absence of the regulators,gatekeepers and disseminators.Therefore,it is important to take effective and operational measures to deal with the micro blog false information.

关 键 词：微博客 虚假信息 传播特征 治理策略 

分 类 号：J03[艺术—艺术理论]