锚定效应的潜意识加工研究  

A Study on Subliminal Processing of Anchoring Effects

作　　者：李斌[1] 徐富明[1] 王伟[1] 

机构地区：[1]华中师范大学心理学院湖北省人的发展与心理健康重点实验室,武汉430079

出　　处：《人类工效学》2012年第4期45-48,共4页Chinese Journal of Ergonomics

摘　　要：目的探讨当呈现的锚定信息处于个体意识阈限以下时,它是否仍然会影响人们的判断与决策而产生潜在锚定效应。方法随机抽取80名大学生,并随机分配到4种锚定情境进行实验。结果在时间压力下,阈限下呈现的高低锚定信息组的估计平均值产生了显著差异,高锚组显著高于低锚组;无时间压力组则没有显著差异。结论在时间压力条件下,个体会受到意识阈限下的锚定信息影响而产生潜在锚定效应。Objective To find out whether anchoring effects are presented subliminally when the anchoring information is under the limen of individual consciousness, which affects people＇s judgment and decision making. Methods 80 university students were randomly selected and randomly assigned to 4 experimental anchoring situations. Results In the condition with Time Pressure, the participants＂ estimation is higher in the high Anchor condition than in the low Anchor condition, which proves the subliminal anchoring effect does exist. No distinctive differences occurred in the non-time-pressure group. Conclusions In the condition with Time Pressure, a significant subliminal anchor effect emerges.

关 键 词：锚定效应 高锚 低锚 潜意识加工 

分 类 号：B842[哲学宗教—基础心理学] C93[哲学宗教—心理学]