试论建设现代保险企业特色文化  

On the Construction of Special Culture of Modern Insurance Enterprises

作　　者：麦建立 

机构地区：[1]华安财产保险广西分公司,广西南宁530022

出　　处：《保险职业学院学报》2012年第3期47-49,共3页Journal of Insurance Professional College

摘　　要：企业文化是现代企业的灵魂,是企业核心竞争力的重要组成部分。保险企业要增强市场竞争力和长远发展力,就必须认真学习和继承中华传统文化之优秀管理思想,努力汲取西方企业文化中的科学因素,努力打造具有中国特色的优秀保险企业文化。Corporate culture is the soul of modern enterprise and the important part of corporate core competitive power.If the insurance company wants to strengthen the market competition and long-term development,it must study seriously and succeed to the excellent management mentality of our country＇s traditional culture,derive the science factor of west enterprise culture and so on,in hope to construct the excellent Chinese characteristic culture of insurance enterprise as soon as possible.

关 键 词：中华传统文化 西方企业文化 保险企业 特色文化 

分 类 号：F840.3[经济管理—保险]