竞争优势基本形式新理念及其对企业责任竞争力的解释  

The New Concept of Basic Form of Competitive Advantages and It’s Explanation to Competitiveness of Corporate Social Responsibility

作　　者：吴华明[1,2] 林峰[1] 

机构地区：[1]华侨大学工商管理学院,福建泉州362021 [2]泉州师范学院工商信息学院,福建泉州362699

出　　处：《华东经济管理》2013年第1期123-125,共3页East China Economic Management

基　　金：教育部2009博士点基金项目(20093501110001);福建省高校服务海西建设重点项目(B054);泉州师范学院"管理科学与工程硕士授予单位"建设经费支助

摘　　要：从服务顾客视角创新竞争优势基本形式具有理论和现实意义。文章借鉴波特的竞争优势基本形式概念,提出了产品低成本、差异化的竞争优势基本形式"二维理念"。然而"二维理念"对企业责任竞争力不能作出较好的解释,在分析原因后,我们添加了竞争优势基本形式的产品"利他性内涵"这一新维度,从而形成竞争优势基本形式的"三维理念",并用该"三维理念"来解释企业责任竞争力的形成。It is of great theoretical and realistic significance to innovate competitive advantage’s fundamental on the perspec tive of serving customer.This paper puts forward two-dimension concept of competitive advantage’s fundamental by borrowing ideas from the Porter’s concept of competitive advantage’s fundamental.But the two dimension competitive advantage’s funda mental can’t give complete explanation to firm’s competitiveness arising from corporate social responsibility.After clarify the reason,the paper adds a new dimension,namely＂altruistic connotation＂to the above two dimensions and propose a philos ophy of a three-dimension competitive advantage’s fundamental,then using it to explain the competitiveness arising from cor porate social responsibility.

关 键 词：企业社会责任 责任竞争力 竞争优势基本形式 

分 类 号：F271.3[经济管理—企业管理]